Math and Statistics
No, don't stop reading, yet. A lot of people are intuitively scared away when they read those two words. But no reason to be scared. Both are quite important for your data analysis - and allow you to build a relevant model. Model building, like the entire process of data analysis itself, is an iterative process. Models are used to provide data reduction and to give you some insight into the population about which you are trying to make inference.
Today we will give you an overview of the third core activity - building a formal statistical model. because we just love data. and are not afraid fo a little math.