Association analysis is the task of finding interesting relationships in large datasets. These interesting relationships can take two forms: frequent item sets or association rules. Frequent item sets are a collection of items that frequently occur together. In the epicycle 3 - "model building" - we also need an association analyses. And yes, it includes a bit of math. But no need to be frightened, we will explain everything along the way.
because we just love data. and making seemingly complex topics comprehensible.