Ready for the Close Up!

Taking the perfect picture is anything but simple. And once you have taken the picture there comes the great optimizing. Is the picture perfect without a filter or should one search for a better option. We investigated what takes the most time when creating content for instagram. because we just love data. and that perfect picture.

Interesting fact: America's favorite filter is unanimously Clarendon. It's also the #1 filter among Instagram users all across the world. This filter brightens, highlights, and intensifies shadows for images with colors that really pop.